AWARDS & RECOGNITION:

Cannes Lions: 4 Bronze, 2 Shortlist
El Ojo de Iberoamerica: 1 Grand-Prix, 1 Gold, 1 Bronze
CCSP: 1 In-book, 1 Bronze

 

 

 

 

THE PROJECT:

Client: Reclame Aqui

Machine beating machine to the benefit of humans.

ReclameAQUI owns the largest database of consumer complaints in Latin America. Every year, the brand helps 85 million consumers solve their problems with companies. But one subject tops the list of unsolved complaints: cancellations of service contracts.
To take down the system designed by big corporations to undermine human patience, ReclameAqui decided to play the exact same game, and created a relentless bot, trained to interact with call-centers and cancel any service contract on a user's behalf.
For the very first time, A.I. is being used to the benefit of consumers, not passively but actively.
Based on how ReclameAqui's fans reacted to the first cancellations made live, corporations are better be ready. Because now, machines are on our side.