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Reclame Aqui
Payback Dinner
AWARDS & RECOGNITION:
Cannes Lions: 1 Bronze, 1 Shortlist
El Ojo de Iberoamerica: 1 Bronze, 1 Shortlist
Wave Festival: 1 Bronze, 1 Shorlist
THE PROJECT:
Client: Reclame Aqui
We invited executives from companies with the worst customer service reputations in Brazil to a restaurant’s opening night. Then we served them as badly as their companies serve customers. At the end of the dinner, instead of the bill, they received a load of complaints along with a message: “Did you feel disrespected? Thousands of your company’s customers feel just like you.”
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