AWARDS & RECOGNITION:

Cannes Lions: 1 Silver, 2 Bronze, 1 Shortlist
El Ojo de Iberoamerica: 1 Silver, 1 Shortlist
CCSP: 1 In-book, 3 Shortlist

 

 

 

 

THE PROJECT:

Client: Reclame Aqui

Brazilians lose an average 29 minutes waiting at Call Centers, and to make matters worse they’re subjected to a genuine “torture”: listening to the same hold music on repeat. Reclame Aqui, the largest consumer protection service in Brazil, decided to hit back and show that no one should endure such agony.
So, Reclame Aqui conceived the first music on hold festival, with three bands playing their versions of hold tunes in front of the three companies that leave their customers waiting on the phone the longest. The action was broadcast live on Facebook, in all Reclame Aqui social networks and in news outlets.