AWARDS & RECOGNITION:

Cannes Lions: 1 Gold, 1 Silver, 3 Bronze, 6 Shortlist
Effie Awards: 2 Gold
D&Ad Impact: 1 Wood Pencil
Clio Awards: 1 Silver, 1 Bronze
El Ojo de Iberoamerica: 1 Grand-Prix, 3 Gold, 4 Silver
FIAP: 1 Gold, 2 Bronze
CCSP: 1 Silver, 2 In-book, 1 Shortlist
Festival of Media Latam: 1 Silver
Brazil Design Award: 1 Winner
WPPed Cream Awards: 1 Winner, 1 Merit
Meio&Mensagem's Top 10 Campaigns of the Year: 9th

 

 

 

 

THE PROJECT:

Client: Reclame Aqui

Brazil is living an age of epic corruption and political cynicism, but what makes the headlines is just the tip of the iceberg. There are 70,000 politicians in this country, and a complex justice system designed to make it impossible for citizens to see who the corrupt politicians really are. This happens because all the information about their cases is hidden within hundreds of courts of law, making it impossible for the untrained eye to understand it. So we made all of their acts of corruption visible with the use of a simple plug in. How? By creating a system that organizes all this chaotic information into one simple list, easy to understand and simple to use.
The Colour of Corruption is a simple plug-in that makes every corrupt politician visible by highlighting their names in purple while surfing on the web. All their official records of accusations, investigations and convictions, hidden in hundreds of courts, are now available inside anyone's browser. To see what each corrupt politician has to hide, simply mouse over any highlighted name, and all their current data on corruption, spread across different judicial authorities, becomes easily available on a list. It works on every website, search engine, news portal and social network. Including the official profiles of corrupt politicians.